This comprehensive e-book Guide on business name trademark protection and how you can register a trademark yourself  is written by a practising solicitor with over 25 years experience in the field of trademark protection and the legal issues involving protection of brand names.

The material is presented in a simple, practical, easy-to-understand style that takes you step-by-step through the whole subject and explains exactly why you need to register a trademark for your business names, how  to trademark business names, domain name trademarks and what to do if things go wrong or a potential legal problem comes along, such as someone else challenges your right to use a trademark.

Introduction

A Chapter overview and introduction to the subject of trademark protection on a chapter-by-chapter basis - Business name trademark protection in a nutshell - How to trademark business names - domain name trademark protection.

Chapter 1: The Value of A Registered Brand

The importance of getting a trademark registered – how to avoid wasting a lifetime in business – how to avoid losing major commercial opportunities by getting your trademarks registered– the dangers of not protecting your brand and getting copyright in your name- how to get exclusive ownership of a name – the central importance of a registered trademark to investors and lenders – dramatically increase your price on a business sale by guaranteeing your exclusive right to use a name -how getting your trademark registered can help you develop your business in various other strategic ways.

Chapter 2: The Legal Background

The legal issues involved in choosing a product or service brand name – the downside of getting it wrong - the importance of registering a trademark - a review of other registration processes - company name registration - domain name registration

Chapter 3: How To Avoid The Common Pitfalls

The importance of searching - why register trademarks? - timing issues - when is the right time to protect your brands and business names? - why it is important to choose a distinctive name -  what is meant by a 'distinctive' brand - why you should avoid descriptive names  - the names ‘blacklist’ to be avoided at all costs (and how you can get around some of the restrictions) - easy ways to draw up your specification - importance of the Trade Mark Classification Classes - international aspects of brand protection - how to avoid and deal with common problems.

Chapter 4 : Is Your Name Legally Available?

How to identify any likely legal issues with your name beofre you try to register a trademark - what is meant by a 'legally available' name -  review of your search options - the UK IPO resources - deciding whether to use a paid search agency - links to free online searching and expert legal advice services. A detailed step-by-step guide on how to check out the availability of your trademark - how to do unlimited name availability searches without any cost - how to get free legal advice on name availability issues - how to set a trademark search strategy - tips on searching - examples on how to do a trademark search safely - Business name trademark protection - how to trademark business names - domain name trademark protection.

Chapter 5: A Quick Overview of the Registration Process

An easy guide to the process of how to register a trademark - how to prepare a trade mark application - how to draw up a trademark specification - how to lodge your trademark application online - how to deal with a trademark examination report from the registry - the significance of 'publication' - what is 'an opposition' - the trademark registration process - rights of renewal - how to monitor your trademark registrations.

Chapter 6: The Classification and Choosing Your Classes

What is meant by the Trade Mark Classification - how to choose which trademark Classes are relevant to your business -how to choose your Main Class - how to decide which other Classes are relevant to your trademark.

Chapter 7: Drafting Your Own Trade Mark Specification

What is a trademark specification - what should go into your own trademark specification - how you in a draw up a winning trademark specification for your application - top 10 tips on drawing up a trademark specification - examples of trademark specifications that you can use for your own trademark application.

Chapter 8: How to File Your Application Online

A step-by-step guide on how to file a trade mark application online - how to draw up a trade mark application - what you should put in an application - how to complete the relevant forms.

Chapter 9: Responding to an Examination Report

How to deal with the Registry - how to respond to the trademark examination report - how you can deal with the relevant issues - taking part in an informal trademark hearing with the Registry - the important legal provisions and how you can address them.

Chapter 10:How to Deal with an Opposition

What is an 'opposition'? - how you get to know about them - how you should approach at rademark opposition - the relevant opposition timescales - the opposition process - how you can avoid a trademark opposition - how you can settle an opposition and get your trademark registered.

Chapter 11:  Free Legal Advice and Telephone Support

Full contact details to enable you to obtain free legal advice and support in relation to name copyright, trademarks, brands, logos, copyright and any trademark issues affecting your business.

Appendix 1:  Useful Extracts from The Trade Marks Act 1994

Extracts from the relevant legislation and a library all the useful links and resources

Appendix 2: Detailed Specification Examples

Some detailed examples of actual specifications that you can ‘block-and-copy’ to help you prepare your own trade mark specification.

 

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